We are a group of talented and qualified professionals forming an interdisciplinary team headed by Dr. Jaime Romano Micha (founder and director of NeuromarketingMR).

Dr. Romano is an international stature physician and researcher in the Neurosciences field. He has demostrated a strong presence in the clinical and academic spheres, as well as in the technological development domain. He is actually the inventor of the only Mexican Brain Activity Analysis System, currently used in over 120 laboratories worldwide.

Dr. Jaime Romano Micha has held senior positions in different Scientific Societies, both National and International, has written numerous scientific articles and contributed to various specialized books.

In 2005, Dr. Jaime Romano Micha started a research project based on his vast experience, to better understand emotional, attention, comprehension, memory and learning processes in children and adolescents, which resulted in what is now NeuromarketingMR.

In NeuromarketingMR we manage to access, analyze and measure different mental functions that allow us to identify a person's reactions to sensory input (sight, hearing, smell, taste or touch). To that extent we are able to detect consumer´s true purchase intentions at the moment they get in touch with a product, mark, slogan, packaging or advertisement.

Today, we are integrated into a corporate culture focused on achieving the highest standards of performance, have successfully supported a variety of banking industry, pharmaceutical, consumption, mass communication and construction companies, and recently have participated in the development of political image.