Frequently Asked Questions for Neuromarketing (FAQ's)

1 - What is Neuromarketing?

A type of methodology developed within the field of neurosciences to assess and quantify, in an accurate and objective way, what happens deep in the minds of people, from the instant they perceive any type of comercial stimuli until it becomes a buying action.

2 - What kind of companies can use a study of Neuromarketing?

Any company that has marketing initiatives and / or performing traditional market

research are likely to use this new approach to consumer insight.

3 - What is the approximate cost of a Neuromarketing study?

It is comparable to a traditional qualitative market study and depends on the specific characteristics of each project.

4 - How long does it take to complete a Neuromarketing project?

One of the main benefits of a Neuromarketing project is the reduced turn around time of

results, which can range from 8 to 15 days depending on the features.

5 – What do I get from a Neuromarketing study?

Accuracy, reliability and objectivity. Support conclusions and

scientific recommendations based on statistical data that enable actionable decisions which, in turn, strengthen the strategies for a successful business.

6 – Where can you perform the studies?

We have the trained technicians to perform studies anywhere within the Mexican Republic and it is also possible to perform studies abroad. We have already performed studies in Europe and currently in Latin America.