The traditional marketing has worked hard to understand the way people react to advertising.

The conventional methods like qualitative studies, focus groups, in-depth interviews, surveys and questionnaires are subject to an important and unavoidable element of subjectivity, as they depend on the degree of veracity, mood and past experiences of those involved in the process. Morever, these methods are aimed at the conscious and rational part of the brain.

By being oriented to Neurosciences, we can know in depth our largest perceptual and procedural organ, at an intuitive and subconscious level, thus increasing the effectiveness of the analysis and prediction in a very substantial way.

The technological development has facilitated and improved the interpretation of records generated by specialized equipments in the measurement of the electrical brain waves. To this extent we are able to locate particular brain regions associated with specific processes such as motivation, pleasure, memory, reasoning, aspirational ideas and the desire to purchase. There by eliminating the element of personal subjectivity to which the traditional methods of consumer analysis are subject to.

NeuromarketingMR is registered in RENIECYT (National Registry of Scientific and Technological Institutions and Enterprises) (e-excellence).